Introduction


           The international conference on Business Administration National and International Conference: BANIC 2017 is the first academic event organized by the Faculty of Business Administration and Management of the Ubon Ratchatani Rajabhat University which is a platform for local and foreign academics to share the insights of their research findings. The main purpose of the event is to enhance boundaries of existing knowledge in order to ensure the community well-being through the contribution of research to the society’s development. BANIC 2017 was created to bridge a gaps and expand a good relation between international universities. BANIC 2017 expect that to increase in sharing opinions expand studies, professional and secondary educator.

           The topic to be discussed under ten main topics, namely Business Management, Entrepreneurship and Small Business Administration, Sustainable Development and Social Responsibility, Managing IT for Innovation and Value Creation, Managerial Economics, Marketing, Accounting and Finance, Human Resource, Managing Operations for Improving Productivity, Commercial Law, Communication Arts and Innovation Education Management. All above topics included a number of high quality research articles completed by the university academia both local and foreign.


การประชุมวิชาการบริหารธุรกิจระดับชาติและนานาชาติ 2560 Business Administration National and International Conference: BANIC 2017